CEREALES DU MATIN, MALADIE PLUS TARD
You Should be Worried if Your Kids' Cereal is Widely Known
Breakfast
cereals marketed the most aggressively to kids have the worst
nutritional quality, according to a new analysis of 161 brands.
Children's cereals were classified as those that had a character on the box, toys or games inside, or the company's Web site listed the brand as a children's cereal.
Kids’ cereals had more sugar, sodium, carbohydrate and calories per gram than non-children's cereals, and less protein and fiber.
Sugar accounted for more than one-third of the weight of children's cereals, on average, compared to less than one-quarter of the adult cereals.
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